Founded in 1983 by entrepreneur and innovator Sina Gérard, Sina Gérard / Ese Urwibutso began as a small family business in Rwanda with a vision to create high-quality products using locally sourced ingredients. What started as a modest initiative has grown into one of Rwanda’s leading food and beverage manufacturers, recognized for its commitment to quality, innovation, and community development.
Based in the Northern Province of Rwanda, Sina Gérard / Ese Urwibutso produces a wide range of food and beverage products enjoyed by consumers across the country and beyond. Its portfolio includes the famous Akabanga chili oil, the popular Agashya juice range, mineral water, dairy products, jams, wines, and other food products that have become household names in Rwanda.
For more than four decades, the company has played an important role in supporting local farmers by sourcing fruits, vegetables, milk, and other raw materials from thousands of Rwandan producers. This approach not only ensures product quality but also contributes to rural economic development and sustainable livelihoods.
Under the leadership of Sina Gérard, Sina Gérard / Ese Urwibutso has become a symbol of Rwandan entrepreneurship and innovation. The company has received national and international recognition for its contributions to business development, job creation, and the promotion of Made-in-Rwanda products.
Today, Sina Gérard / Ese Urwibutso continues to grow while remaining committed to its founding values: quality, integrity, innovation, and a passion for showcasing the richness of Rwanda through exceptional products enjoyed by customers around the world.
Sina Imports 