Sina Imports is the European distribution partner of Sina Gerard / Enterprise Urwibutso, one of Rwanda’s most respected and innovative food and beverage companies. Founded with a vision to bridge Rwanda and Europe through quality products, we are dedicated to making authentic Rwandan flavors accessible to consumers, retailers, wholesalers, and restaurants across Belgium and beyond.
Through our direct partnership with Sina Gerard / Enterprise Urwibutso, we import and distribute products that are trusted by millions of consumers in Rwanda and increasingly appreciated around the world. By working directly with the producer, we ensure product authenticity, consistent quality, and a reliable supply chain from source to shelf.
Our product range showcases some of Rwanda’s most iconic brands, including the world-renowned Akabanga chili oil and the refreshing Agashya juice collection. These products represent the passion, craftsmanship, and entrepreneurial spirit that have made Sina Gerard/Enterprise Urwibutso a household name in Rwanda.
At Sina Imports, we believe food is more than just nourishment—it is a way to share culture, create connections, and celebrate heritage. Our mission is to introduce European customers to the unique tastes of Rwanda while supporting the growth and international recognition of Rwandan-made products.
Whether you are a retailer looking to expand your product offering, a restaurant seeking distinctive ingredients, or a consumer eager to discover new flavors, Sina Imports is your trusted gateway to authentic Rwandan excellence.
We are proud to bring Rwanda’s finest products to Europe—one bottle, one carton, and one customer at a time.
Sina Imports 